Truthfully, you don’t have time to stay in continuous, effective contact with ALL of your customers and prospects – Especially once you get your Social Media Marketing Program humming along for you. When done right, social media will generate an exponential amount of traffic to your website/blog and a steady flow of new prospects and leads. And yet, continuous, effective contact is the one thing that will separate you from your competitors as well as allow you to close more business.
By automating your follow-up, you are giving yourself a chance to stay in touch without doing any of the work. Simply write the sequence once and you are done. Your prospects and customers will receive perfectly orchestrated (and relevant) sequences when they need them most. You can even automate document delivery when prospects request whitepapers and other downloads from your website.
And even though this is happening automatically and you may feel it is very impersonal – to the person on the other end, it actually feels very real. What you are doing is starting, creating, and nurturing a relationship with everyone who engages with you. They don’t know the sequence is automated.
In fact, before they become customers, many of our prospects respond to our automated messages because they think they are personal communications. And that’s OK with us, because we engage right back – That is what we want!
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