Scarcity is a limiting belief. Events over the past few years have changed the way business is done today. There is still business enough out there. In fact, there is an abundance of business. What it takes is to get creative. Social Media University can help.

Scarcity is a Limiting Belief is a post from: Social Media University

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In spite of the recent event with LinkedIn pulling a “Facebook”, as it is being called, LinkedIn remains the premier platform for developing a strong social network. I have spent years working with LinkedIn, have seen its many faces along the way and know its nuances. Okay it demonstrated some annoyances too. Not the first time and certainly not the last.

However, the fact remains. I have always found LinkedIn an excellent resource for professional information, jobs and business. In my opinion it is getting better all of the time. This, though a major blunder on LinkedIn’s part, doesn’t detract from all of the benefits. LinkedIn will learn and grow from this experience.

In the meanwhile, we will remain at vigil keeping up to date on everything LinkedIn as well as everything Social Media, so that we can provide the best and most effective and efficient service possible at Social Media University for our valued clients.

Why Join LinkedIn? is a post from: Social Media University

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Why might you need a Social Media Coach? Well for some clients instructed learning and guided implementation might mean no more cold calls ever again!

Social Media Coach is a post from: Social Media University

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Now step into the world of targeted advertising using Facebook. Criteria can be fine tuned to locate the most reliable of criteria for qualifying potential clients. One can select keywords, locations, ages, genders and a myriad of other criteria to better efficiently and effectively target the group of people they want to reach. Each setting demonstrates an immediate number of the number of Facebook users that will be reached by the advertisement when done this way. Adjust and adjust. Terms are set and advertisements are launched. It is just that simple.

Within an instant the two meet on the right hand column of the profile page. Not only are the advertisements found there remarkably similar to the profile users own preferences, in fact exactly so, but friends of the profile user are cited as having liked the product. In fact they did. Is this type of marketing intrusive? On the contrary it is with permission and it serves a very useful purpose. No longer do people need to wade through distracting and annoying advertisements about things that they do have interest in, want or need. Only the things we want, by having defined them ourselves are presented in front of us. As time goes on and more people join and more information is shared and collected it will become better still.

Facebook is but one channel of the Social Media Revolution. Besides it there are literally hundreds of other channels from the well know and largest platforms from resources using websites and blogs like Blogger, WordPress Tumblr and Posterous to Twitter, LinkedIn, YouTube, Google+, Yelp, etc…, and a long tail of other platforms, groups and forums. There is a platform or a group or a place where anyone with access to an internet connection can go and find others of similar interest or need, locally or globally.

Please note I said the the process was simple and that I did not say it was easy. The distinction being that good sound experience can help to maximize your results. Experts, who in this case simply refer to someone that can help you to accelerate your process are very valuable indeed. For best results social media marketing consulting can help you to bake better use of your well earned dollars. This is an area where we at Social Media University can be of great help.

Social Media Revolution 2011 is a post from: Social Media University

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UNIVERSITY OVERVIEW

Social Media University provides hands-on, crash-course training to help businesses unlocked Social Media’s ability to generate endless leads and close substantially more business.

We provide insider secrets and strategies to leverage TIME, RESULTS and PROFITS using the top social networking platforms…getting companies, organizations and entrepreneurs back on the fast track to growing their business, their brand and their bottom line profits.

Attendees hit the ground running and leave with a STRATEGY, an ACTION PLAN, TANGIBLE RESULTS they can point to and an understanding of best practices for use with Social Media Marketing and how you integrate it into their sales and marketing plan.

SOCIAL MEDIA UNIVERSITY is a post from: Social Media University

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Conversation.

Yep- that is what the core focus is in Social Media.

Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?

Of course they should.

Words are a marketer’s tool box. Here are 11 you need

1) “YOU.”

There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The other person or side of the conversation is.

There are 2 forms of conversation in social media::

a) “Contribution” and b) “Distribution.”

” Contribution conversations” contribute to the whole, and add Value to the conversation. “Distribution conversation” distributes the message/agenda you want- and has little inclusion of someone else. Contribution words use YOU many times. Distribution words use “I” or ‘Me” many times. Use the word YOU and become a Contribution Agent in social media, not a distribution rookie.

2) “A Person’s Name.”

Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.

And also, a person will retain almost 70% more of what a message says, if their name is within the first 3 words. Chris Brogan is a master at this. I have seen and studied him, and every time he tweets or sends a message- usually the name is the first word.

Smart. VERY smart. we all should follow that lead.

3) “Connection.”

This word is an indication that you want to connect and start a relationship of some kind and create an ongoing conversation. Many folks use the phrase “get together” or “meet up” or “network.” These words are good- but CONNECT has a power within the word.

Electricity us usable when you connect to it. Same thing as a battery in a car which powers the car. And idea is only powerful when you CONNECT to it. The Power is in the Connection-when 2 things come together. It is the same in new relationships- it is all about CONNECTION.

4) “Tribes.’

This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.

In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well, others did not.

Make sure if they do not understand the concept of tribes, then you explain it.

5) “Transparent.”

In social media, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.

And that is what social media is about in many respects- TRUTH about you- and what you are and do. THAT is transparency. Use that word when talking about the truth. Just being “transparent” – that says a lot in one word about you.

6) “Strategy.”

Social media without a strategy for it, is like building a house without a blueprint. You need to develop, plan, start, and execute a strategy for your social media success. We call it a “Social Media Path.” What PATH do you plan on developing for your business, and how will that fit into your current model of business? What will be your Primary social media Platform, and what will be your secondary platforms?

PATH stands for “Purpose- Actions-Tracking-How.” what is your PURPOSE for integrating social media into your business? Marketing? Prospecting? Client communication? Customer service? What ACTIONS will it take? Videos? Blogs? Podcasts? Social Networking? What TRACKING system will you use to keep the platforms at maximum pace? And HOW are you going to Execute the Actions? Through employees? Through outsourcing? Through a combination?

Strategy is a word that you just talk about. You need one. And so do others that you know as well.

7) “Branding.”

This word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.

YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.

Brand yourself in the marketplace. But make sure that you focus on the VIEW and FEELINGS people have of you and experience when they think of you and what you do- and not just some catchy slogan or icon.

8 “Trust.”

You need to be an Agent of Trust. Chris Brogan has a book coming out called “Trust Agents.” Should be a rocking hot book. What about you? Are you an Agent of Trust? Just like a Real Estate Agent markets real estate, you market Trust in all you do. That is the real estate of the heart.

I like to get that word out there quickly-as i believe that people i do not know, that is on their mind. “Can I trust this guy?” And I usually message something like, “Our company helps build leaders and businesses through concepts and ideas that people can trust and feel good about.”

THAT is using the word Trust- to build trust.

9) “Family.”

Some people use “network.” Some use “team.” Some use the word “community.” Some use the word “friends.” I like the word “Family.” it is personal, powerful, and paints a picture of what social media really is building- a family that can help, be there for each other, educate, equip, and empower for greater good.

One thing that I do- and again- just an idea, I welcome everyone on Facebook or twitter or YouTube or any other social connection with “Welcome to the family!” This says so much more than “thanks for following me” or “appreciate the connection.” We ARE family- and I hope and pray it stays that way.

10) “Value.”

It is ALL about Value. It is all about the VALUE that YOU bring to the table. It is all about the VALUE of your conversations and contributions.

And it is ALL about the VALUE that you help others see within themselves. Edify. Encourage. Empower. And become a “Carrier of Value” to everyone you meet in social media and GIVE some Value to them.

11) “GIVE.”

This is the MOST important word. GIVE. Why? In social media, it is not the same ol business methodology. It is Biblical- if you will. “Give first- and what you give- you reap.” Giving is the culture of social Media. Why do you think that people give so much rocking hot info on their blogs?

Giving is a Power. It is something that not only is part of the evolving culture of social media, but also the CATALYST of much of what social media has already become. if you are a marketer, New Marketing can be almost threatening to you as it flies in the face of traditional marketing- or does it?

No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.

These are the 11 Critical words that I believe should be included in 2010 in your:

1) Social Media Philosophy.

2) Social Media Conversations.

3) Social Media Marketing Actions.

4) Social Media Core.

If you do, your Success should be rapid in social media marketing.

blessings… Doug Firebaugh

Doug Firebaugh is one of the Top Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. Over a Million people a month read his training letter. He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his Free training letter -which includes 3 Free gifts just for subscribing at http://www.passionfire.com

Author: Douglas Firebaugh
Article Source: EzineArticles.com
Provided by: Digital Camera Information

Social Media Marketing – 11 of the Most Critical Words to Use in Social Media in 2010 is a post from: Social Media University

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